Archive for the ‘Sports Management Major’ Category

There are many interesting and fun internship opportunities that are available to Sport Management majors. You can choose from a variety of options, from working with a highly known team like the Cleveland Indians to working at a high school athletic department. Within these internships, students learn to take what they learn in the classroom and apply it to real life scenarios.

Shelbie Johnson, an Ashland University Sport Management major, had an amazing internship opportunity. Shelbie is a junior at AU and is involved in many other activities on campus. She is the president of the Sport Business Club, has done field experience with the AU compliance director and has worked with the Ashland High School athletic director.

Expanding Horizons

Shelbie’s internship opportunity was with Delaware North Target Field Sportservice in Minneapolis, Minnesota. This company has provided memorable experiences for nearly 100 years.  From sports and entertainment venues, to gaming destinations; from parks and resorts to bustling travel hubs, the hospitality management team works across the United States and around the globe to ensure that all guests enjoy these special places.

As an intern, Shelbie gained much experience and many opportunities to learn more about the field. Her main responsibilities within this internship included:

  • Supervising concessions/non-profit and vending personnel

    Shelbie Johnson, a junior Sport Management major.

    Shelbie Johnson, a junior Sport Management major.

  • Ensuring concession stations are set up for each business day
  • Preparing various sales and operational reports as required; analyze product usage.
  • Ensuring that proper sanitation procedures are followed
  • Keeping records of menu item sales and waste
  • Preparing for the 2014 MLB All Star Game
  • Supervising the self-serve draft beer machines

During her experience at Target Field, she was also able to be a part of the Minnesota Twins hosting the 2014 MLB All Star Game Events.

A Love for the Game

When asked if she enjoyed her internship at Target field, she said:

“I loved the internship! I worked with amazing people and got to experience new things every day. No day was ever the same and it kept things very interesting.”

In response to asking Shelbie how she thinks she could use her experiences she gained in this internship in her future career, she said:

“It benefited me because I was able to make numerous connections that have led me to meeting other management teams at other ball parks. I have great references now.”

Last, noted her favorite thing about working at Target Field:

“My bosses are very helpful and always sending me helpful info for the future and are always willing to help me prepare for interviews. Overall, it was a great opportunity to get out of my comfort zone and experience the real world.”

As Shelbie and I talked about her internship, it was clear that she was just so excited about it. It is great to be able to pair something that you love and have an interest in with your career path and internship opportunity. Shelbie is just one example of a student at Ashland University who has had the opportunity to work with an established company like Delaware North. She will carry her internship experiences with her in her future endeavors.

Want to learn more about Shelbie’s internship opportunity? Check out the company here

Margo Miller is a junior and doubling majoring in marketing and psychology at Ashland University. She is also a member of Delta Zeta sorority and hopes to pursue a career in consumer behavior.


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What is Sport Management?

Sport management degrees offer students important knowledge and skills centered on finance, management, marketing and law relating to organizations in the sports industry. Sport management is an ever-changing field where business, entertainment and sports come together.

A degree in sport management can prepare you for careers with amateur, collegiate and professional sports organizations. The sports industry in the U.S., including careers in sport management, creates over $200 billion annually, which means there are tremendous opportunities available (Atkins, 2013).

Many professionals believe that the right internship can be helpful for starting a career in the competitive sports industry, and some students can land front office positions with professional sports teams because they chose to earn a sport management degree. We will look at these opportunities a little later on.

What can I do with Sport Management?

The focus of one’s sport management career depends on the sub-field that he or she specializes in. Managing players on college or professional sports teams may be the first thing that comes to mind when you think of sport management, but it is actually much broader than you think. The career also includes office systems, marketing, events and facilities.

A person with a sport management degree could range from being a head coach to a PR executive. Sports management professionals can also be found in business and medicine. In many cases, this would require the professional to achieve further education beyond his or her bachelor’s degree.

In a sports medicine program, one might learn how to teach college football players how to stay healthy and keep fit by eating the right kinds of foods, or helping a tennis player deal with the psychological difficulties of stress and competition that come with being a professional athlete.

A sport management degree offers a variety of opportunities that can allow you to turn your love of sports into a career!

Cool Classes

There are so many classes offered to sport management majors at Ashland University. Since the major is located in the Dauch College of Business & Economics (COBE), sport management students take core business classes such as Principles of Marketing and Introduction to Management.

Courses directly related to sport management include:

  • Current Trends in Sport
  • Research in Sport
  • Ethics and Social Issues in Sport
  • Psychology of Sport and Coaching
  • Leadership in Sport.

My favorite of these courses, Psychology of Sport and Coaching, is a discussion of general psychological factors which characterize sports, such as personality of the athlete, personality of the coach, motivation, emotion, aggression, and social factors which are unique in sports and coaching.

Upperclassman/Internship Opportunities

There are many internship opportunities for upperclassman looking to increase their experience and fulfill the COBE requirements. Just some companies/teams that students with this major have interned for include:

  • Cleveland Indians
  • Quicken Loans Arena
  • Carolina Panthers
  • Columbus Blue Jackets

Internships help students gain real world experience and can increase the likelihood of find a job after graduation. The more prepared you are for the real world, the more opportunities you have for success.

Want to know more about Ashland University’s Sport Management program? Click here to check it out!

Margo Miller is a junior and doubling majoring in marketing and psychology at Ashland University. She is also a member of Delta Zeta sorority and hopes to pursue a career in consumer behavior.

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Twitter profile page

Twitter profile page

Did you know that Sport Management at Ashland University is on Twitter? The account is run by students in the major and minor and gives the audience a feel for what it is like to be a Sport Management student. Whether you are in the major or are simply interested in sports, following the @AU451Sportmgmt account is must. It is filled with plenty of information, ranging from the latest happening on campus regarding the major, to scores and updates of sport teams, as well as recent information that is relevant to the job market in the sport industry.

Account Overview
This account allows students to interact with the brand and build a community around the major, one that is larger than just the class room. It helps students stay up to date with the most recent information in sport industry. Just from the design and layout of the profile, you experience a friendly environment that is inviting and provokes interaction from its followers. The profile bio states, “Sport Management Program at Ashland University. Updating students on the latest happenings in the Sport Industry and at AU. #CLE #AUMKT451” This sends a message to the followers; one that is short, simple, and to the point. It lets people know exactly what type of information they will receive when they choose to follow this account.

Interaction with followers
This account is great display of creativity and innovation when it comes to interacting and engaging with followers. Tweets include updates of recent job openings in the sport industry, especially in the Cleveland market. Being located one hour and fifteen minutes away from Cleveland, Ashland University students often seek jobs in the Cleveland market, as it is the largest market closest to Ashland. Since this account is run by current AU sport management students, it offers a good opportunity for future students to see what being an AU sport management major and/or minor is like.

Not only does the account tweet relevant information about the job market, but it asks questions that encourage engagement and responses from its followers. Below is an example of one of the tweets that posed a question:

Dream job question asked by @AU451Sportmgmt

Dream job question asked by @AU451Sportmgmt

As you can see, this question received interaction from followers. Students feel as though they can interact with and share information in a relaxed environment.

Reasons to Follow
The @au451sportmgmt Twitter account is another way for students to be involved with the university. From personal experience, being a student athlete is very demanding and requires a lot of attention to detail. It also limits the opportunities for being involved in other campus groups and organizations. The Sport Management Twitter community allows students to stay involved but doesn’t require a lot of time. It is only takes a few moments out of one’s day to check Twitter and engage/respond to tweets. This account offers students the chance to be involved, especially those who may not otherwise have this chance.

Another important reason for students to follow @au451sportmgmt is that it informs them of the latest job postings. Not only does it post full-time jobs for recent graduates, it also posts information regarding internships. This account could be used as another wonderful tool offered by Ashland University for obtaining internships and field experiences for school credit. Ashland already offers many opportunities and tools for obtaining such experience, and this account could serve as another opportunity that helps students further their career and education.

Many students may not be aware of this new Sport Management Twitter account run by current students. It serves as great tool for both current and prospective students: current students could use this account to be more active with the AU Sport Management major, while future students could use the account to gain knowledge and insight into the major. @au451sportmgmt has a lot to offer, so check it out today!

Steven Pryatel Ashland University Senior, majoring in marketing with a minor in sports management. He is a member of the Ashland University Cross Country and Track team. He enjoys everything there is about the sports world and looks forward to graduating in the spring to start his career.

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Let’s be honest, when you hear the words “sport management,” do you think of someone working for a sports organization? Well, with a sport management degree from Ashland University, the wide array of career opportunities you can go into are endless. While you can work for a sport organization, here are some of the other career opportunities you can have with a sport management degree from AU:

Athletic Director:

Many students that graduate with a sport management degree often pursue a career as an athletic director, whether it is at the high school or collegiate level. At Ashland, classes are conducted where you will learn skills that are required to become an athletic director. An athletic director’s duties vary tremendously, from overseeing facilities used by the school’s sports teams, the support staff, and the coaching staff. He or she also schedules games, tournaments, and referees while overseeing a budget, among other things. While it is not necessary to pursue a master’s degree, a master’s degree may help set you apart from other job applicants who are also applying to be athletic directors.


There is a wide array of possibilities involved in the world of recreation. Sport management majors can find themselves working in campus recreation, municipal recreation and commercial recreation.

Campus recreation has so many moving parts involved that need to work together, and a sport management degree from AU can set you apart from other applicants because of the wide array of classes offered. Campus recreation involves administrative duties, aquatics, fitness/wellness, marketing, outdoor adventure, open recreation and outdoor adventure. To work in campus recreation, you must have a grasp on all of these categories. A degree from Ashland can help you to be well prepared. A program coordinator is a common position that sport management graduates obtain.

Municipal recreation is very similar to campus recreation, but is open to a community and not just open to a campus. There are always supervisors needed for this position for not only recreation centers, but cities, as well.

Commercial recreation has to do with events/establishments where an admission fee or pay-per-activity is needed. This is where marketing comes into play. These venues (i.e., a bowling alley, dance studio) need marketing assistance. With a sport management degree from Ashland, a job as a marketing director for commercial recreation is a potential landing spot upon graduation.

Golf: KCC

Golf is a unique sport and has different job duties than that of a sport organization. At every country club or golf course, there needs to be a manager. A degree from AU will give you an opportunity to obtain this position. A country club manager oversees the daily activities and operations of all areas of the country club. The manager should have knowledge and understanding of how to maintain facilities, staffing, uphold member relations, keep finances in order and strategically plan for the course.

Golf administration is another subset of the golf industry that sport management majors often find themselves in. Golf administrators deliver support services to members of the golf club, help organize golf competitions, manage office services, and are involved in financial management and marketing.

Event Management:

An event planner is a job that many sport management majors find themselves working in upon graduation. Event management is a field where you can find yourself planning events from weddings to corporate banquets to professional meetings. An event manager shares their vision as to what they want to accomplish with the event and then executes the planning of the event as well as the actual event. Event managers help secure locations, work with vendors, help organize menus, invitations and seating charts, and also provide timelines for events. Often, event planners take the CMP (Certified Meeting Professional) test to gain credible certification.


With a sport management degree from Ashland University, you are not solely limited to working for a sport organization upon graduation. Sport management degrees are relevant in many different fields and can handle a wide variety of tasks. While there are sport management graduates from Ashland University who have worked for the Carolina Panthers, Cleveland Indians, Columbus Blue Jackets, Cleveland Cavaliers and many more, there are other students who have also ended up working for high school athletic departments, Quicken Loans Arena, campus recreation departments for a variety of universities, different golf country clubs, and the Pro Football Hall of Fame in Canton, Ohio. Check out an even more comprehensive list at: http://www.ashland.edu/cobe/majors/sport-management. With a sport management degree from AU, your options are wide open upon graduation.


Brent Pozza is currently a senior at Ashland University majoring in sport communication and minoring in marketing and sport management. He is striving to one day make it in the sporting world, whether it is in the communications, promotions, marketing or public relations department.

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The Four Best Things about Being a Sport Management Majorsport-mgmt

As a student in the Ashland University Sport Management program, I have been able to have some great firsthand experiences. From these experiences, I have developed a list of what I think are the four best parts about being a Sport Management major or minor. The following four things areas are what I have believe sets the AU Sport Management program apart.

  1. The Classes

The Sport Management program offers many great classes that students can take advantage of. Some of these classes include Sports Marketing, Facilities and Design, Sports, Recreation, and Leisure. One thing that makes the Sport Management classes so appealing is the content that is taught in each class. The material can be applied not only to a sport management specific job, but to any job in the business world. The concepts are taught in such a way that they can be easily understood; many real life examples are offered that are related to sports and recreation. The sport industry is constantly changing, which gives professors and students great opportunities to apply what is being learned in classes to real world situations. Additionally, the professors are willing to help students. All of the professors in the Sport Management department are very approachable and available for help or to answer questions.

  1. Field Experience and Internships

In the Sport Management program, students must complete internships and field experiences. At Ashland University, the opportunity to complete a field experience on campus is made very accessible, especially with the predominate athletics programs and a fantastic recreation center. Field experiences help students to determine if a given area is the one they want to pursue a career in. For instance, there are many high schools in the area surrounding Ashland University, and students can have the opportunity to determine if working in a high school athletic department is the right career path for them. Another great aspect about the internships in Sport Management is that students (like myself) can obtain an internship that both fulfilled my business requirement and gave me work experience in the Sport Management field. This is especially helpful if you are unsure of what you want to do post-graduation.

  1. The Contacts

The relationships that are built with professors and other students in the program is something that many students value highly. Since my freshman year of college, I have heard that, “it is all about who you know and your experiences”. The contacts that the professors in Sport Management program have are a great start to many students’ internship, job and/or graduate school search. For instance, AU’s own Professor Kaltenbaugh is a very good resource and contact in the Sport Management field. He sends weekly emails that include internship, job, and other work experience opportunities. Sport Management majors and minors, as well as other students, should feel comfortable to contact professors and sit down with them to talk about their future…you never know who they might know or be able to refer you to.

  1. Social Relationships – same people in your classes, one on one help

Throughout the four years in Sport Management program, students share many classes with the same classmates, which encourages the development of strong relationships with people who share the same career paths and interests. This can also be helpful if students needs assistance with coursework or to work on group projects; it is easier to understand materials and work together when you know and work well with your peers. Another great aspect of the relationships built in the Sport Management program is the availability of one-on-one help from professors. Sport Management professors make themselves accessible to students and are willing to work with students to help them achieve their goals.

These four areas are some of my favorite parts of the AU Sport Management program, but they do not even being to explain how great of a program AU has. I would recommend this program to anyone who has a passion and love for sports and business. It is the perfect combination of both.


Rebecca Plescia is a senior Marketing major and Sport Management minor. She was a member of the Ashland University Women’s Soccer Team and has love for sports and business.


Image from http://lincolncollege.edu/normal/catalog/academic-programs/sport-management/

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AU Eagles

Do you have a passion for sports? Do enjoy working in a high energy environment? Or leading a team to success? If you answered “yes” to all or any of these questions, the Sport Management may be the major for you, and Ashland University is a great place to pursue it. Ashland has a wide range of opportunities that can prepare you for your career after college. The following is a list of skills that a Sport Management major should possess:

1. Leadership

Being a leader of a team and having the skills to effectively communicate and cooperate with others is what the industry is all about. Skills that apply to being a team captain leader can apply to the sport industry. Ashland University can prepare you to be the leader that you always wanted to be. A successful leader listens to his/her team members to determine what is best for the team. This is what happens in the sport industry; people work together with a team to succeed. This leads into the next skill: teamwork.

2. Teamwork

Along with being a leader comes teamwork and cooperation. Without cohesion and effective communication, it is easy for a team to fail. Cooperation is also key to the sport industry. Companies and teams are always in contact with each other and consumers. A company should seek to “play nice” with others and communicate effectively, which leads into the third skill: communication.

3. Communication

To be successful in the sport industry, one should to be an effective communicator, including both oral and written communication. The sport industry is all about making connections, and to effectively make connections, one should be able to communicate effectively and professionally. AU classes such as Business Communications help to prepare students to be an effective communicator in a professional business setting.

4. Effective Problem Solver

In any industry, there are always issues that need addressed. A sport professional should be an effective problem solver who thinks outside the box to overcome obstacles. They should try to think creatively to generate optimal solutions.

Sport Equiptment

5. Organized

The sport industry is fast-paced, so it is very important for to be organized. Good organizational skills demonstrate that you care and that you want to do well in the industry.

6. Decision making

In the sport industry, there are plenty of decisions being made daily, some even at a moment’s notice. To be successful in the industry, one should have effective decision-making skills and a decision-making procedure in place.

7. Effective planning

Planning and organizing events is a huge part of the sport industry. A sport professional should have effective planning skills when it comes to planning company events. This relates to having effective organization and communication skills. Without those skills, it is difficult to be an effective planner.

8.Understand the importance of technology

In today’s technology-driven world, it is becoming nearly impossible to not use technology. Companies are interested in young professionals who have experience using technology in professional settings. In the sport industry, it is important for one to stay updated on the most recent advancements in technology.

All of these skills are very important in the sport industry, and Ashland University can offer guidance and preparation in these areas.

Steven Pryatel Ashland University Senior, majoring in marketing with a minor in sports management. He is a member of the Ashland University Cross Country and Track team. He enjoys everything there is about the sports world and looks forward to graduating in the spring to start his career.

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Ashland University’s College of Business and Economics has recently added a sport management program, and by doing so, has separated itself from other programs in the state. The field experiences offered and the business experience that are garnered in the program makes it a perfect compliment for a student looking to work with both the media and the sporting worlds. Ashland University’s program is unique because it offers a sport communication degree in addition to a degree in sport management.

Sport Management

A degree in sport management from Ashland University typically leads to occupations such as athletic directors, campus recreation – program coordinators, municipal recreation supervisors, country club managers, commercial recreation – marketing directors, event management – event planners, as well as in golf administration.

Some of the internship opportunities AU sport management majors have had include:

  • Akron Aeros
  • International Tennis Hall of Fame (Newport, R.I.)
  • Intersport (Chicago, IL)
  • Cleveland Browns
  • Jim Kelly Foundation (Buffalo, NY)
  • Cleveland Cavaliers
  • Quicken Loans Arena
  • Ohio State University Athletics
  • Cleveland State University
  • Mid-Ohio Sports Car Course/Raceway
  • Portage Country Club
  • Cleveland Indians
  • Sandusky Parks and Recreation
  • Columbus Blue Jackets
  • Yale University (New Haven, CT)
  • Mid-Ohio Sports Car Course/Raceway
  • Cuyahoga Valley National Park

Sport Communication

A degree in sport communication from Ashland University will typically lead to occupations such as a sports radio broadcaster, sports photographer, sports videographer, sports writer, media relations director, sports TV broadcaster, sports team publicist, video technician, statistician, sports promoter, and public relations director.

Some of the organizations sport communication majors typically join include:

  • The Collegian – weekly student newspaper
  • WRDL-FM – campus radio station
  • TV2 – campus TV station
  • Accent PR – public relations organization
  • Sport Communication Club – campus organization

My Experience

I am currently a senior at AU graduating in May 2014, majoring in sport communication and minoring in sport management and marketing. Coming into college, I knew that I wanted to work in the sporting world in some aspect upon graduation. I chose to go with the media approach early on in my college career and chose to come to Ashland because of its unique sport communication program.

This program opened up doors for me in multiple fields, including working with the on-campus student-run newspaper, The Collegian, as well as Ashland’s student-run radio station, 88.9 WRDL-FM. I also interned with SportsTime Ohio in Cleveland where I got to work on various television shows including Chuck’s Last Call and currently work as a sports reporter for Ashland County’s newspaper, The Ashland Times-Gazette.

SportsTime Ohio

As my college career continued, however, I wanted to shift my focus more into the business aspects of the sporting world. I decided to add sport management and marketing as minors – and I’m glad I did.

In my sport management minor, I have learned many skills and gained many experiences through in-class projects that I have been able to reference when interviewing with potential employers.

I learned skills relevant to the media such as writing, camera work, video editing, public relations and event planning in the sport communication major, but the sport management major also allowed me to learn about the business aspects of sports.

I was able to parlay my experience in the sport management program to earn a promotion internship with the http://www.milb.com/index.jsp?sid=t437 this summer. My experience in the media and sport communication program surely played a part, as well.

After I graduate, I will be attending Cleveland State University to get my MBA with a focus in marketing. I believe that this would not have been possible without the sport management program at AU.

The Advantages of Both

When looking for jobs in the sporting world, it is important to have skills in both sport management and sport communication to separate yourself from other applicants. While the two degrees offer different skill sets, the skill sets intertwine to give employers a diverse candidate that can handle an array of tasks involved with the sports industry.

The sports industry is a diverse field that seeks well-rounded candidates. The sport management major offers diverse experiences through field experiences and internships, as well as a wide array of courses that can lead to a variety of jobs upon graduation.

Brent Pozza is currently a senior at Ashland University majoring in sport communication and minoring in marketing and sport management. He is striving to one day make it in the sporting world, whether it is in the communications, promotions, marketing or public relations department.

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