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Shaune Skinner

Shaune Skinner

Helen Colon

Helen Colon

 

 

 

 

 

 

 

 

 

 

On Wednesday, April 16th Eagle Entrepreneurs, in partnership with the Burton D. Morgan Center for Entrepreneurial Studies, hosted a panel discussion titled “The Challenges of Women Executives.” Two women from NAWBO Columbus came and spoke to students about their experiences in the business world. NAWBO is the National Association of Women Business Owners.

Helen Colon is currently the Vice President of The Schumacher Group of Ameriprise Financial Services, Inc. Much of her experience as a woman in business, however, centered around her twenty years spent as a trader on Wall Street. She went into business on Wall Street, she explained, through a personal connection her stepfather had with Carl Icahn. Ms. Colon talked about unequal treatment of women. She explained that even under President Obama’s administration women are making $.88 per $1 as compared to men. She also stressed the need to act like an executive and work on the business rather than in it. Ms. Colon talked about the importance of being prepared and also being involved in community groups. She emphasized that if you treat everyone with equal respect, you will get much farther.

Shaune Skinner is the founder and president of ASC Group, Inc. which is a cultural and environmental resources consulting company. Her start came from volunteering at a place where she wanted to work. Then when a position opened she was at the top of the list. Ms. Skinner emphasized the importance of taking opportunities and not letting others jump in front of you. She also explained that to run a business you need to “get out of the grass.” If you give up the small things you are better able to concentrate on what is important for the company as a whole. Ms. Skinner also advised to never burn bridges as you are unaware as to who will cross your path later in your career. Both women brought years of valuable experience and advice that was beneficial to those in attendance.

On Friday, April 4th, a group of students, faculty, and staff went to Progressive Insurance to tour their Mayfield Village facilities and learn about opportunities in the company. Founded in 1937, Progressive is the 4th largest auto insurance provider in the United States. In Cleveland alone they have over 9,000 employees, showing that there are great opportunities with well-known companies available right here in Ohio. Students, faculty, and staff in attendance learned about the accounting rotational program, the analyst development program, actuary positions, and internship opportunities.

In terms of internships Progressive has both winter and summer internships. They hire early, however, so if you are interested in an internship position there it is recommended that you keep your eyes open in the fall semester. You can locate open internship positions through the company website or through the career services center on campus.

Progressive

Your first career

There are many directions one may choose to take his or her career after graduating with a degree in Finance from Ashland University. I will be reviewing several of the many career options.

AU finance students have the opportunity to learn in a state-of-the-art trading room.

AU finance students have the opportunity to learn in a state-of-the-art trading room.

A popular career choice is a financial advisor, who provides financial advice and guidance to customers. Financial advisors can offer many different services such as investment management, income tax preparation, and estate planning. They must obtain the proper licenses in order to conduct business with the public. A wide variety of licenses are available for the services that a financial advisor can provide. The Financial Industry Regulatory Authority (FINRA) offers several different types of licenses that are needed by both representatives and supervisors. Each license corresponds to a specific type of business or investment.

While there are several licenses for specific types of securities, there are also three general licenses that most of representatives and advisors usually achieve. The Series 6 license is known as the limited-investment securities license, and it covers basic information regarding packaged investments, securities regulations, and ethics. The Series 7 license is known as the “general license”. This license is required to sell virtually any type of individual security. The Series 3 license is considered the riskiest publicly traded investments available and is normally used for individuals selling commodities.

Another opportunity for someone who holds a degree in finance is a personal banker. A personal banker is responsible for conducting financial services for individuals, including the processing of all new account transactions. A personal banker could also help a client decide which accounts would be the best options for them. Personal bankers tend to be knowledgeable about bank telling, vaults, safe deposits and dealing with lines of credit.

One of the most fast-paced career opportunities for someone who holds a finance degree is a financial analyst. The responsibilities of this job consist of evaluating businesses and their projects to determine if they are stable enough to be invested in. When considering investments, the analyst would normally examine the company’s income statements, balance sheets, and cash flow statements. The main objective of this is to be able to explore a company’s past and to be able to use it to tell the future of that company in order to ensure that the investment is worth time and money. One of the most common ways to analyze financial data is to calculate ratios. This data is compared against that of other companies or against the company’s own historical performance. For example, return on assets (ROA) is a common ratio used to determine how efficient a company is at using its assets and can be considered a measure of profitability. This ratio could be calculated for several similar companies and compared as part of a larger analysis. Analysts can be hired to work at investment firms, banks, insurance companies, and as well as other companies. Investment bankers are often the go-to individuals for a deeper look at investment data.

Investment bankers may provide services to their clients such as mergers and acquisitions advice and advice on specific transactions, such as a whether to consider a spin-off or reorganization. In smaller organizations where an investment banking branch may not exist, the finance staff may be in charge of this task. Investment bankers are generally well-paid individuals, but these positions require specific skills in addition to finance such as excellent verbal and written communication skills. These are just a few of the career opportunities that are available for finance graduates. Ashland University helps its finance majors obtain the knowledge that is necessary to attain careers like these.

Kyle Roeth is a Marketing student at Ashland University.

bfearless

Photo of Bfearless Boutique

Bfearless

Nestled in the heart of Amish Country, Walnut Creek, Ohio introduces the area’s newest fashion boutique as well as the largest Crocs outlet in the region. Bfearless is for every woman in search of finding her own, unique style, and owner, Tonya Schlabach, is making it easier than ever. By offering outstanding styles to fit all budgets and top quality clothing to fit all women, no matter what size or shape, Schlabach allows women to see themselves as God created them. Customers can also have a personal fashion and make-up consultant to guide them in making the appropriate styling choices that complement their body and personality.  In order to achieve this goal, Schlabach partnered with Rhoda Troyer, make-up and fashion stylist and owner of Rig and Company.

Bfearless team

Bfearless team

Bfearless is more than just a new place to purchase clothing, shoes, and accessories; it is a modern environment that makes the shopping experience fun. The team at Bfearless religiously seeks unique ideas to host special events for their community and customers including live music and fine art exhibits that add culture and “zing” to the community labeled, “The Heart of Amish Country.”

Bfearless In Your Marketing Pursuits      

toms

Bfearless Facebook Marketing

Bfearless is located in a unique community, where it was risky to introduce such an outlandish boutique. But that did not stop Schlabach from following her dream! Schlabach feels that you should be fearless in all of your pursuits, and implemented this idea when choosing a location for her store. Yes, Bfearless is located in the heart of Amish Country, but what about the rest of the community? Prior to the arrival of Bfearless, many women had to drive over an hour just to find a reasonable outfit for an interview or special occasion. But the Bfearless offers a boutique environment close to home. Thousands of tourists visit Amish Country throughout the year for the amazing food, exquisite shops and boutiques, and most of all, for the experience of seeing an atmosphere they never thought could exist. Schlabach has given tourists from all over the world a trendy place to express their style away from home. She markets her boutique through Facebook, Twitter, and Instagram as constantly posts about new arrivals, promotions, and special events. Bfearless has held private events for other companies and even book clubs where they serve wine, delicate foods, and other refreshments. Afterwards, the ladies may go shopping at a discount. Schlabach’s latest marketing debut was the Bfearless Fashion Show on April 7, 2014.

bfear2

Original shot welcoming fashion show guests

Bfearless Fashion Show

Who knew that Amish Country could be so trendy? It is not every day that the little community of Walnut Creek, Ohio can say they hosted a fashion show at the newly renovated Wallhouse Hotel. Schlabach thought this would be a great opportunity to showcase her boutique to potential and current customers and to introduce the community to the newly remodeled hotel. A local hair salon styled each model’s hair and Rhoda Troyer, Schlabach’s partner, was in charge of makeup. Before the show, Schlabach was promoting her business to her models, the local salon, the employees from Rig and Company, and the hotel. In order to promote the fashion show to the public, Tonya and her team used a variety of methods. They posted frequent updates on Facebook, Instagram, and Twitter to let their followers know about the details of the fashion show. To reach out to those who do not use social media, the Bfearless team created flyers and posted them at many local businesses. Bfearless also made an announcement on the local radio station about the upcoming event and even published an article in the newspaper. Needless to say, Bfearless was on top of their marketing game.

Bfearless posted this on Facebook reminding the community to BUY TICKETS!

Bfearless posted this on Facebook reminding the community to BUY TICKETS!

 

Follow this link to check out the great social media marketing tools used by Bfearless! https://www.facebook.com/pages/Bfearless/517825551594312

 

Bfearless Model and Rhoda Troyer

Bfearless Model and Rhoda Troyer

 

Pure Gift of God

Although the fashion show was meant to showcase Bfearless’ unique collection, it had another purpose too; it was a charity event. Pure Gift of God is an organization for children who have been adopted and for those individuals seeking to participate in the adoption process. It serves as a three-fold support system offering information, direction, spiritual, and financial support in the adoption process. 150 guests gathered at the Wallhouse Hotel, feasting on wine, cheese, and other refreshments while waiting to watch the fashion show, and all proceeds were donated to Pure Gift of God. During intermission, adopted children and families from Pure Gift of God walked down the runway and were recognized. It was truly a beautiful, emotional sight to see such happy, smiling faces and to know that a local boutique could help fulfill their dreams.

food

Cheese, wine, and other refreshments served at the fashion show

pgog

Pure Gift of God Charity table at fashion show

After the Show

All in all, the Bfearless fashion show was a hit! After the show, all ticket holders were invited to a private sale at the boutique where all items were 20% off! The models were also able to purchase the outfits they modeled for an additional 40% off and were given gift bags with a $25 gift card, a clothing item from Bfearless, and a personalized water bottle. Effective marketing, social media and traditional, helped this event to be quite successful.

 

After the Fashion Show! Packed House!

After the Fashion Show! Packed House!

 

Be Fearless In Satisfaction

Bfearless is concerned with the satisfaction of their customers and provides consultants for not only apparel, but for makeup and accessories for a variety of personalities. They want you to see yourself as God created you and how God sees you. Just as Bfearless does in the store, the Ashland University Marketing Department teaches its students to focus on the customer. Many of the concepts learned in the AU marketing program are evident in Bfearless’ operations.

As Schlabach says, be fearless in your pursuits and let Bfearless help you do it in style! Be sure to check out this fancy boutique online!

Charese Scarbrough is a marketing major and business management minor at Ashland University. Charese will graduate in May 2014 and looks to forward her career as a Marketing Manager.

wine

If you are a hospitality management major at AU, you can take a lot of interesting classes, including event planning, cost control, cooking, and of course, the infamous beverage management class! Wines have very diverse names and qualities, but how does one decide? There’s a lot more to wine than just sweet or dry and AU’s got the class you need to figure it all out. So here is just a taste (no pun intended) of what you can learn in Ashland’s beverage management class.

Types of Wine

The Whites:

Chardonnay- a typical chardonnay wine usually has flavors of butter and oak due to the oak barrels that the wine is aged in. It also can have characteristics of vanilla, tropical fruit, lemon, green apple, and figs. Chardonnays are usually full bodied, have an oily texture, and a deep golden color. Chardonnay’s pair nicely with chicken, trout, lobster, crab, scallops, etc.

Sauvignon Blanc- is typically a dry wine that has characteristics of lime, green apple, passion fruit, and white peach. Sauvignon Blanc can also have secondary flavors of bell pepper, jalapeño, gooseberry, and grass. Some Sauvignon Blanc’s are aged in barrels like a chardonnay; and thus can acquire flavors like butter, nutmeg, or cream. Sauvignon Blanc’s have a medium acidity and tend to be less oily in consistency. This wine pairs well with chicken, pork, tilapia, crab, lobster, and clams.

Pinot Grigio- a typical Pinot Grigio is a dry wine and has flavors of lime, lemon, pear, apple, and white nectarine. This wine often has a floral smell of honeysuckle and almond. It usually has a high acidity and a weighted feeling on your tongue like wax paper. This wine pairs well with fish, scallops, chicken, and spiced duck or pork.

The Reds:

Merlot- is typically a medium robust wine that has flavors of black cherry, raspberry, and plum. With some common secondary flavors of graphite, cedar, tobacco, vanilla, clove, and mocha. These secondary flavors come from the oak barrels that this wine is aged in for roughly 8-12 months.  Merlots tend to have an easy tannin (that dry feeling) and a smooth finish. This wine is somewhat on a chameleon because it pairs well with chicken, other light meats, as well as lightly spiced dark meats. It does not pair well with fish or leafy greens.

Pinot Noir- is typically a lighter bodied wine and has characteristics of cranberry, cherry, raspberry. It also has secondary flavors of vanilla, clove, licorice, mushroom, wet leaves, tobacco, cola, and caramel. Pinot Noir gets these secondary flavors from the oak barrels that the wine is aged in. This wine pairs well with salmon, duck, other rich meats, and creamy fatty cheeses.

Cabernet Sauvignon- is typically a much fuller bodied wine and displays characteristics of black cherry, black currant, and blackberry. It also has secondary characteristics of black pepper, tobacco, licorice, vanilla, and violet. Cabernet Sauvignon is one of the more complex and layered wines available. It has a higher tannin content (dry taste) and savory characteristics. This wine pairs well with things high in fat and umami (savory) flavors. Some examples are burgers, mushroom pizza, and marinated ribeye steak.

Wine Tasting: the Process

  1. The number one rule of wine tasting is to TAKE NOTES!
  2. Look at the density of the wine. Is the wine translucent? Rich in color?
  3. What is the viscosity? Viscosity is when after swirling the wine if is “sticks” to the sides or doesn’t run down the sides as quickly. It usually will have an oily look on the sides of the glass if it has a high viscosity.
  4. Swirl your wine for about 15-30 seconds and then smell the wine. This mixes some air into the wine to bring out the aroma. Then identify what you smell (fruity, floral, alcohol smell, etc.). Note: Do not do this for champagne or other sparkling wines, it will get rid of all the bubbles.
  5. Then taste the wine. You want to inhale as you sip and then hold the wine in your mouth swishing and “chomping” down on the wine a little making sure the wine touches all the different parts of your tongue. Then identify the different things you are tasting (i.e. sweet, dry, fruity, bitter, oaky, moldy, etc.).
  6. Repeat step 5 until you feel you’ve identified all the flavors and move onto the next wine. You always want to start with the driest wine and move onto the sweeter wines as you go.

How to Read a Wine Label Being able to read a wine label is a necessity if you’re going to explore the world of wine. The label tells you many things, including where the wine came from and what type it is. It also tells you a lot of other things like how sweet the wine is going to be, what the flavors of that wine are going to be and even what the weather was like that year. The vintage of the wine will be on the bottle and depending on if there was a lot of sun, rain, or heat that year will tell you what the flavor is going to be. This is very advanced for the beginner, but you still must be able to identify what the kind of wine is so you can pick what you know you like or what sound appealing to you. Learn how to read the two most common types of wine labels.

Old World Label

Wine Label

 

New Wold Label 

wine label 2

 

You can learn all this and more in Ashland University’s Beverage Management class. This class focuses on the safe service and management of alcohol. Not only will you gain valuable knowledge, but you will also obtain a ServSafe alcohol Service certificate and get hands on engagement in the classroom. Students must be at least 21 years old in order to take the class and will learn how to correctly identify someone and what kinds of IDs are acceptable, how to tell when alcohol service should be terminated, how to correctly set up a bar to best serve different kinds of events, and how to manage the amount of alcohol that go into various drinks so that guests are not over-served. For more information about this class, please contact Professor Roberson by email at rrobers1@ashland.edu. Or register online, search for HSM 430.

 

Elizabeth Papantonio is currently a Senior at Ashland University who is double majoring in hospitality management and marketing. She is currently the president of the N.S.M.H. club on campus and an active member of Phi Mu Sorority. She has accepted a job in her field with EcoLab pending graduation.

The Four Best Things about Being a Sport Management Majorsport-mgmt

As a student in the Ashland University Sport Management program, I have been able to have some great firsthand experiences. From these experiences, I have developed a list of what I think are the four best parts about being a Sport Management major or minor. The following four things areas are what I have believe sets the AU Sport Management program apart.

  1. The Classes

The Sport Management program offers many great classes that students can take advantage of. Some of these classes include Sports Marketing, Facilities and Design, Sports, Recreation, and Leisure. One thing that makes the Sport Management classes so appealing is the content that is taught in each class. The material can be applied not only to a sport management specific job, but to any job in the business world. The concepts are taught in such a way that they can be easily understood; many real life examples are offered that are related to sports and recreation. The sport industry is constantly changing, which gives professors and students great opportunities to apply what is being learned in classes to real world situations. Additionally, the professors are willing to help students. All of the professors in the Sport Management department are very approachable and available for help or to answer questions.

  1. Field Experience and Internships

In the Sport Management program, students must complete internships and field experiences. At Ashland University, the opportunity to complete a field experience on campus is made very accessible, especially with the predominate athletics programs and a fantastic recreation center. Field experiences help students to determine if a given area is the one they want to pursue a career in. For instance, there are many high schools in the area surrounding Ashland University, and students can have the opportunity to determine if working in a high school athletic department is the right career path for them. Another great aspect about the internships in Sport Management is that students (like myself) can obtain an internship that both fulfilled my business requirement and gave me work experience in the Sport Management field. This is especially helpful if you are unsure of what you want to do post-graduation.

  1. The Contacts

The relationships that are built with professors and other students in the program is something that many students value highly. Since my freshman year of college, I have heard that, “it is all about who you know and your experiences”. The contacts that the professors in Sport Management program have are a great start to many students’ internship, job and/or graduate school search. For instance, AU’s own Professor Kaltenbaugh is a very good resource and contact in the Sport Management field. He sends weekly emails that include internship, job, and other work experience opportunities. Sport Management majors and minors, as well as other students, should feel comfortable to contact professors and sit down with them to talk about their future…you never know who they might know or be able to refer you to.

  1. Social Relationships – same people in your classes, one on one help

Throughout the four years in Sport Management program, students share many classes with the same classmates, which encourages the development of strong relationships with people who share the same career paths and interests. This can also be helpful if students needs assistance with coursework or to work on group projects; it is easier to understand materials and work together when you know and work well with your peers. Another great aspect of the relationships built in the Sport Management program is the availability of one-on-one help from professors. Sport Management professors make themselves accessible to students and are willing to work with students to help them achieve their goals.

These four areas are some of my favorite parts of the AU Sport Management program, but they do not even being to explain how great of a program AU has. I would recommend this program to anyone who has a passion and love for sports and business. It is the perfect combination of both.

 

Rebecca Plescia is a senior Marketing major and Sport Management minor. She was a member of the Ashland University Women’s Soccer Team and has love for sports and business.

 

Image from http://lincolncollege.edu/normal/catalog/academic-programs/sport-management/

Most students view Tuffy’s Smoothie Bar as a place where they can stop and get a smoothie, a milkshake, or other quick to-go snack. What most students do not realize is how Tuffy’s Smoothie Bar operates, and what truly goes into running the operation. First of all, Tuffy’s Smoothie Bar is located in Recreational Services, is open to students Monday to Friday from 9AM to 10PM, and is closed on the weekends unless special events are occurring. The Smoothie Bar is closed in the summer, since many students are not on campus.

One big consideration for Tuffy’s is its inventory. Inventory management is very important within supply chain. It is essential for any business to have an effective system in place in order to keep track of inventory, because it is not wise to hold too much or not enough inventory. Let’s explore how inventory and supply chain management are applied at Tuffy’s.

Lots and Lots of Smoothies!

Tuffy’s is best known for their drink specials of the month. They usually base their drinks on which month it is, or if there is a holiday approaching. They have also created drinks based on the inventory and new materials that have. They have 11 pre-made smoothie’s available, and customers can also “create their own”. Although the name of Tuffy’s includes Smoothie Bar, it consists of more than just smoothies. Tuffy’s has other beverage options, which include coffee, tea, hot chocolate, bottled juice, soda, water, and lemonade. Tuffy’s also provides many food options as well, which include seven trail mixes, bananas, apples, scones, nutrigrain bars, pop tarts, cookies, and much more!

TuffysSmoothieALW_3687

Photo: Senior Erika Chuburko retrieving one of Tuffy’s trail mixes.

One Step Closer

To take a step further into Tuffy’s would help one understand how Tuffy’s operates and more specifically, how their inventory is taken. Senior Erika Chuburko an intern at Tuffy’s, where she manages the entire operation and has a close look into Tuffy’s inventory. I was able to ask Erika some questions regarding Tuffy’s inventory:

Rose: How often do you check inventory?

Chuburko: Inventory at Tuffy’s is taken once a week. One thing that helps [make] taking inventory an easier process is a Transfer sheet, which is completed each day.

Rose: Describe what the Transfer sheet is that is completed each day.

Chuburko: The transfer sheet is an Excel spreadsheet that lists all the items in our inventory that come from the stock room in Convo and there are pre-determined par levels for each item. At closing, the workers go through and determine how many of each item we need to order for the next day to reach par level. For example, the par for bananas is seven bunches so if there are two bunches left at close they enter “five” into the transfer sheet. The closers then email the completed transfer sheet to me (Erika) and I date and revise it and then email it to the two Convo stock room coordinators. 

Rose: Are there any specific days of the week that inventory comes in?

Chuburko: Yes, the Pepsi order comes on Thursday, and the Eagle’s Nest order comes in usually on Tuesday or Wednesday depending on if they have everything to fill the order. It can also depend on if they have to wait on deliveries. We get deliveries of fruit, juices, milks, ice cream sherbet, and other food and paper items every morning.

Rose: Do some items come in quicker than others?

Chuburko: Trail mixes take longer to get in because they are ordered by the Convo stock room and sometimes they maintain an inventory of our trail mixes and order when they are low. Although sometimes they do not order until I (Erika) order a trail mix that they are out of over in the store room then we have to wait usually about 1 week. Most other things come in pretty quickly.

This is another aspect that many businesses must consider: not all inventory will arrive the next day or on the days that a business may need it. It is important for a company to know what days certain inventory will arrive so that it can plan their orders accordingly. Having a set schedule helps the company run smoother and have a more efficient workflow.

Rose: Is there a certain process that happens when ordering items? Does it differ depending on the product?

Chuburko: There are three different processes for ordering based on what the order is for. We do nightly transfer sheets, like mentioned above, that are filled out by the closing staff and those are filled out in an Excel spread sheet and emailed to me for revision and then turned in to the stock room to gather and deliver the next morning. I complete the Nest order every Monday and fill in the Excel spread sheet and send it to the Eagle’s Nest where it is gathered and I am notified when it is ready for me to pick up. Finally, I fill out the Pepsi order usually on Tuesday mornings and it is done on a paper order sheet that is taped to the backside of the Pepsi cooler and the Pepsi rep comes in and records the order.

Rose: Do you have to bring in stock/inventory yourself or do people come in and fill your orders?

Chuburko: The daily order from the transfer sheet is delivered by the Auxiliary driver and put away by them as well. I pick up and put away the items from the Eagle’s Nest order and the Pepsi order is delivered to Tuffy’s by the Pepsi driver but is usually put away by me.

Understanding who delivers the inventory is another key concept to understand when operating a business. It is important to know if the manager, another employee, or an employee from the supplier is in charge.

TuffysSmoothieALW_3728

Photo: AU students enjoying their smoothies at Tuffy’s.

As you can see, there are a lot of steps that must be taken in order to operate a small business such as Tuffy’s Smoothie Bar. There are numerous processes that must be taken into consideration in order for the Smoothie Bar to stay functional throughout the week on campus. This demonstrates how important Supply Chain Management is in every business, and in everyday operations.

Tessa Rose is a senior Marketing Major with minors in Hospitality Management and Supply Chain Management at Ashland University. She has worked at the Campus Bookstore since her freshman year, and plans to graduate from Ashland December 2014. Tessa is also involved in NSMH student chapter, and is a member of Alpha Delta Pi.

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