Delving into Autumn

Let’s take a look into the Major

Fashion Merchandising is a booming major at Ashland University! It has been recognized in the top 20 percent of the fashion merchandising programs in the US in 2013 by Fashion-Schools.org. The program seeks to continue to climb the ranks with all of the exciting opportunities it has to offer.

The latest remodeling of Dauch 110, the fashion merchandising classroom, has helped the majors gain more hands on experience. The room includes all new white boards, hanging extension cords to assist when sewing, and a materials closet to store fabrics and sewing machines.

Dauch Fashion Merchandising and Design Center

Dauch Fashion Merchandising and Design Center

Getting a Degree

With the fashion merchandising major growing faster at AU, there is a lot more activity happening. The major has gained more students who have declared fashion merchandising as a major and/or minor.


There are different degrees within the major: Bachelor of Arts, Bachelor of Business, and Bachelor of Science and Arts. Each of these differ by the college core. If a student is pursuing the Bachelor of Business, then he or she must complete the business core. Going for the Bachelor of Arts? That student must be sure to do the Arts core. Different degrees are available for now because the major only became a part of the College of Business in 2013. All students starting the program in 2013 or later will be receiving a Bachelor of Business degree.

Going from Green to Black

The Fashion Promotion class is producing and hosting a recycled fashion show on October 30th, 2014. The theme is “Green is the New Black”. Three of the fashion classes will be producing garments from either old clothes or recycled goods. The Fashion Promotions class is also reaching out to companies around Ashland for donated recycled materials.

This is a great way to get the campus involved in the fashion merchandising major. Students can support their friends at the show and check out some creative ideas for how to “go green” in fashion. The fashion shows can attract more students to the major and look great on the fashion merchandising students’ resumes. The Fashion Merchandising major is rising slowly but it will take off as the years go on.

Learning More

To learn more about the major, visit the Ashland University website for Fashion Merchandising at: https://www.ashland.edu/cobe/majors/fashion-merchandising



Danyelle Kupfer is a Senior Digital Media Production major with a Journalism minor at Ashland University. She is a member of Alpha Phi and a DJ for WRDL.

Ashland University’s Eagle Investment Group is having their sixth annual Golf Outing on September 29th. About the Eagle Investment Group Dr. James Falter explains, “Known also as Eagle I and Eagle II, the Eagle Investment Group  allows students to ‘self’ manage a portfolio of publicly-traded securities.  Currently, the portfolio is valued at $1.3 Million.  When compared to other student-managed investment portfolios, the Eagle Investment Group is in a unique position in that it is truly ‘student-managed.’  Often in competing programs, student investment portfolios are managed by a committee of faculty advisors/professional managers (rather than by their students). “

The 6th Annual Eagle Investment Group Golf Outing, organized by the students of the Eagle Investment Group, is the largest fundraiser done to help support their academic experiences.  The proceeds from this event will be used to send the students of the Eagle Investment Group to visit Wall Street for one week during April, 2015. The event will be held on Monday, September 29th at The Westfield Country Club. If you are interested in more information about the event or wish to golf please see the attached brochure.



In small town Ashland, Ohio, the Fashion Merchandising major is up and coming. With the major moving into the Dauch College of Business and Economics in 2013 and the debut of a brand new classroom, the Fashion Merchandising major is officially re-vamped. There are so many opportunities for both underclassman and upperclassman here at AU. Check out more information on the Fashion Merchandising Program here.

Why Choose AU?

AU not only offers amazing programs for their students like studying abroad at the Paris Fashion Institute and the Fashion Institute of Technology, but it emerges you in your studies your freshman year of college. Underclassman classes include:

  • Fashion Analysis
  • Fashion Industry
  • Studio I
  • Clothing and Culture
  • Ready to Wear Analysis

Every freshman Fashion Merchandising major will take Fashion Analysis, which is an amazing class to start with in your first year. In Fashion Analysis, students learn the basics of drawing the 9-headed figure, discovering their own personal color palettes, and finding out the shape of their faces and bodies. This class is project oriented and extremely hands-on.

Here at AU, it is great to have small classes where you build a relationship with the professor. Dr. Nancy Morris does a wonderful job getting know each and every student starting their freshman year.

Upperclassmen Opportunities

As upperclassmen in the Fashion Merchandising department, the students are able to take all of the knowledge they have learned from the first two years and put it to the test!

One of the amazing opportunities upperclassmen have is to put together the annual AU fashion show. Each year, the Fashion Promotion class picks a theme, and then plans and implements a full fledge fashion show! So fun, right? The theme this year is Green is the New Black, which is an Eco Friendly concept. The class will be using garments that are either from local boutiques, eco friendly fabric, or made from eco friendly material. The five teams that produce the fashion show are:

  • Co-Directors
  • Promotion Team
  • Merchandise Team
  • Model Team
  • Staging Team

See you at the show on October 30, 2014 at 7pm in Upper Convo!

Have you ever wanted to visit cities like Paris and New York City and be able to volunteer and intern at fashion houses? Here at AU, the Fashion Merchandising program gives each Fashion Merchandising student the chance to be able to study at the Paris Fashion Institute or the Fashion Institute of Technology in NYC. Here are several examples of study abroad opportunities:

  • Volunteer at Fashion Week
  • Network beyond classrooms
  • Gain international perspectives
  • Increase foreign language skills
  • Travel and learn the city beyond tourism

Graduation ceremony at the Fashion Institute of Technology that an AU student would participate in.


To learn more about the study abroad opportunity at the Paris Fashion Institute, click here. For more information on the Fashion Institute of Technology, click here.

With all of the experience and knowledge an Ashland University Fashion Merchandising student can gain, they are on their way to a career in merchandising, management, styling and more!


Olivia Morris is a Fashion Merchandising major with a minor in Business Administration and Marketing. She is also a member of Alpha Delta Pi.

Mr. Weidenmann

Mr. Wiedenmann

Mr. Eric Wiedenmann is a 1970 Ashland graduate who appreciates the benefits of networking. Today he networks with Ashland University students in a number of ways, especially through his fraternity, Phi Kappa Psi. Mr. Wiedenmann is the president of Market Development Group, Inc., a consulting company in Danville, California. Mr. Wiedenmann used this experience along with his desire to network with students to form Eagle Consulting. Mr. Wiedenmann said that “The idea of establishing Eagle Consulting originated when a colleague who is serving on the Board of Trustees at Ashland University advised me that he had successfully engaged several Ashland students to conduct a customer satisfaction survey for his business. I decided to engage Ohio Theta students as a means to hire talented professionals on an as-needed basis, which would reduce the fixed costs of my firm while at the same time provide students with practical business experience as a way of giving back to Ohio Theta.” Students in this project assisted with strategic business development projects like competitive analysis, market assessments, and review of acquisition candidates. For students working with successful alumni such as Mr. Wiedenmann, it is a great way to gain experience and build their resumes. For Mr. Wiedenmann, it helps his company and is a way to get involved with his Ohio Theta brothers. Mr. Wiedenmann has worked with over twenty-five Ashland students since 2005 alone with one of these being Mr. Ted Brink.

Mr. Brink, a 2011 Ashland graduate, worked with Mr. Wiedenmann through Market Development Group during his senior year. He met Mr. Wiedenmann through the COBE Business Advisory Council. Mr. Brink appreciated working with MDG saying “It was a great experience.  I was able to get a sense of the ins and outs of a number of different fields and businesses.” Mr. Brink had some great advice about networking for current and incoming college students. He said: “1) Start early.  Don’t wait until your senior year to begin networking and building your resume.  I began the fall of my freshman year, which I’m really glad I did.  It allowed me to become more comfortable networking and interacting with recruiters in the first half of my college career, so by the time I was a sophomore and junior I felt very confident approaching employers no matter what the setting.  Also by starting early, I found that the experience I got through my first internship at Four Seasons, along with the fact that I did it as a freshman, was key in me obtaining my 2nd and much more important internship at General Mills. 2) Take chances and get out of your comfort zone.  Approach a large group of recruiters, introduce yourself. Don’t just stand off in the corner and wait for them to talk to you or wait for a friend to introduce you to them. Stick out, show confidence. It will be picked up by anyone you network with. If you have an opportunity to intern in a different part of the country, take it. My best summers were spent in Dallas and Minneapolis for my internships.  Network with everyone, not just employers and recruiters in your specific field because you never know who they will be willing to introduce you to or when they may call you back if a new job at their firm opens up.” As Mr. Wiedenmann and Mr. Brink indicated networking is a very important part of the college experience and can lead to great opportunities. Information for this article was obtained from Mr. Wiedenmann, Mr. Brink, and the August 2014 edition of The Shield, a quarterly publication for Phi Kappa Psi alumni worldwide.



unnamed Allison Stiger has taken the position as project manager for the Ashland Area Council for Economic Development. Allison is a 2013 Ashland University graduate with a degree in Marketing. While in college, Allison interned with the Workforce, Economic Development and Continuing Education Division at Rhodes State College in Lima, Ohio. As part of her internship, she created promotional materials, wrote press releases and media alerts, and did research on  industry websites to help improve their website’s effectiveness. After graduation Allison was offered an internship with Spire Advertising here in Ashland. That position became a full-time position in September 2013. There Allison gained experience in software training, database management, lead generation, writing reports and managing the billing process. Allison enjoys working with people and she is passionate about seeing Ashland succeed.

As I sit here at my desk at 3:25 AM all I can do is look around the room I have shared with Phil this entire trip. It is empty and lacking the warm, homely feeling you would want your dorm to feel like. This entire 6 week trip has been packed up in to our suitcases and carry on luggage. Stowed away for the 24+ hour trip we have home to Ohio. I actually cannot believe we depart for Taipei in about 2 hours. These last 6 weeks have flown by faster than I expected and it is crazy to think that prior to this trip I had never flown before. The want to travel is something I hope I never lose. And having my first experience on the opposite side of the world was a great place to start.

Although we have certain requirements pertaining to school this was one great vacation. All of the traveling we did while on the island and experiencing the culture was absolutely amazing. Getting outside my comfort zone was difficult but in the end I’m glad I took the leap. In my opinion everyone should experience a culture outside of their own. It shows you that there is more to the world you know. Which is something many people can benefit from.

Since this is the last blog post of the trip I figure I’d share some of the things I have learned from this trip.

First and foremost, take chances and experience the unknown. Sometimes this is difficult to do because we are fearful of what will happen but in the end it is the experience that matters.


We all took that chance when we signed up for the trip and made our way to the airport. This was huge for me because the extent of my travels were to Maryland and Florida. Cultures much like Ohio except there is a ocean and Food Lions’ instead of Buehler’s . Granted I’ll say I wasn’t sacred of my first time flying, I was just excited to get to Taiwan.


Phil’s Ol’ Glory tape and some gauze kept the burn clean for a few days

Next don’t wash a water bottle with 100 C water and close the lid. It is bound to expand the air inside the bottle and explode. Leaving second degree burns on your finger. 0/10 would do that again.

Lastly, I want to keep this post to a minimum so I will mention what my most favorite experience was on this trip. It happened while we were Taitung visiting the Aboriginal Festival during the week long trip around Taiwan.

We got off the bus and it was scorching hot and as expected the festival was outside. Great…. So while we sat there watching the various dances we kept having the Aboriginals come up to us and wanting to take pictures. Well after I offered to take a picture a man pulled me aside and started to tie a pair of pants around my legs just like he had on! He told me I was going to dance and I started to get nervous. Little did I know it was going to be a dance that involved everyone. So after some of us got dressed in their attire we linked hands with the Aboriginals and formed a circle. As they sang we moved in a circular motion and did the dance. The women I had linked hands with didn’t speak a lick of English but they were having the time of their lives trying to teach me the steps to the dance. I could see the pure excitement and joy in their eyes as they taught me the steps and wanting to keep me involved in what they were doing. The acceptance of others and the willingness to invite them to join in their practices is truly amazing and heartwarming. My words cannot describe exactly how I felt at that festival.This is definitely one of the things I will never forget.


Getting suited up!


Amanda and I dressed up before the group dance


On behalf of myself and the rest of the AU students here in Taiwan, we would like to thank everyone who made this trip possible. Without all of the hard work this wonderful experience would not have been possible and I can honestly say that we are all grateful. Not many people get the experience that we have and it is something we will all hold dear to our hearts for the rest of our lives. Thank you again so much!



Casey Neer


One last Hoorah

We have been talking about having one last get together as a group with the PU students and the learning partners for awhile and tonight it finally happened. We were supposed to have it a week or so ago but because of Typhoon Matmo we were forced to postpone till tonight. Our learning partner, Una Hsieh, graciously invited us to her home to have a BBQ. After waiting forever for the bus and then taking a wrong turn in Albuquerque trying to get to the train station in Shalu, we finally made it outside of the city where Una lives with her family. After meeting her parents we began setting up for the BBQ and we started the grill.

After setting up we finally got some meat on the grill and Phil began to work his magic. While we waited we shared our favorite stories of the trip and what we couldnt wait to do in 2 days when we got back home. Most of us talked about eating our favorite home cooked meals or the various American foods in the JFK airport.


DSC00692Once we started eating our other learning partner Lynn put some American buffalo wings in front of us. I can tell you it tasted exactly like home. Which at this point in our trip,  was exactly what I needed. Just a taste of home to get me ready for the day worth of travel home on Sunday.

After what seemed like a few hours, and many helpings of food, we began to light off fireworks. It was so much fun. But sadly it all had to end at some point. It was tough realizing that this would be the last time seeing all of the learning partners. It is amazing the friendships you make while abroad. Especially when they are your lifeline with navigation and translating everywhere you go. They we a lot of fun and we all hope to see them in the future.


Grill Master Phil using his expertise


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