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Showcasing Talents of the students in Fashion Merchandising

Students in the Fashion Merchandising major are stepping up their game. The students are preparing garments for the upcoming fashion show on October 30th, 2014. This show features garments made from recycled goods to show that recycling can be used in all areas of life!

The AU fashion merchandising students learn all types of skills to help them succeed. They learn skills from drawing, to measuring, to sewing, to building full outfits. The talents of the students are impeccable!

First Hand knowledge

“As a fashion major, you learn how to sew, operate sewing machines, how to tailor and fit garments. You also learn how to draw and design fashion. You learn textile and how to identify them, test them, and understand quality control. You learn the history of fashion trends to be able to recognize and interpret them in modern fashion. With that, you learn to draw inspiration from them and then you produce them,” said junior Katie Ruick.

Fashion is a Business

As one can see, there is a lot of behind the scenes work that goes into being a Fashion Merchandising major. The students also showcase their business knowledge, and learn how to run a business in the fashion industry. This includes boutiques, lines, and retail buyers and sellers.

The talents of the students are endless. The fashion merchandising majors are phenomenal and demonstrate their creativity and artistic talents as well as their professionalism in the business world.

Picturing the talent is not so hard

To showcase the talents of the students, here are some pictures of recent outfits:

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Junior, Katie Ruick, with her newest creation for the recyclable fashion show.

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Some students from last year’s Halloween fashion show, showcasing more garments they made.

Photos of completed garments for the fashion show!

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All of these garments were hand produced by the students in the major to prepare for the fashion show on October 30th, 2014.

As one can tell, there is a lot that goes into the fashion merchandising major.

To learn more, check out the AU Fashion Students on Twitter @AU451Fashion and the newest promotion video at https://www.youtube.com/watch?v=OVAJbTsmdxc&feature=youtu.be.

Danyelle Kupfer is a Senior Digital Media Production major with a Journalism minor at Ashland University. She is a member of Alpha Phi and a DJ for WRDL.

The Fashion Merchandising department may be small, but it is mighty. Each Fashion Merchandising student is required to complete one internship within their field. Student internships vary by company and type of position, whether it’s buying, styling or working on visuals for a store. Let me take you on a journey of two AU fashionistas’ summer internships!

Interning 101

Teah Kullman, a senior Fashion Merchandising major, spent her summer interning in Canton, Ohio at Mainstream Boutique. Her daily tasks differed, which is one of the reasons she loved and appreciated her internship. Teah was responsible for visual merchandising such as dressing mannequins, store window displays, and wall displays. She was also responsible for updating the boutique’s social media pages, including Facebook and Instagram, daily. Along with visuals and social media, Teah also assisted with buying orders and styling the clients. Her favorite task was to help style and dress models for the Hall of Fame Fashion Show – how exciting!

Teah modeling one of Mainstream Boutique's new tops for summer.

Teah modeling one of Mainstream Boutique’s new tops for summer.

The knowledge that one gains from an internship expands on the knowledge one gains in the classroom. Teah says she learned so many skills in class that she put to use this summer such as visual merchandising and styling. She had to stay up-to-date with current trends to be able to properly style her customers. When seasons change, you must transition the visuals and make sure the creative displays are attractive and relevant to customers and the season. Teah says her most enjoyable experience from her internship is being able to work side by side with her supervisors, Rebecca and Elizabeth. According to Teah, they are extremely knowledgeable in fashion and business that she loved learning from them.

Mainstream Boutique is a franchise-based boutique that has multiple locations spread out over 16 different states, but the shop Teah worked with was fairly new; it just celebrated its first anniversary! They recently won the Akron/Canton Hot List in the Boutique category – so exciting! The boutique donates to different charities each month and holds in store events to raise money for charities. This summer, the boutique released their own private label, which is amazing because boutiques do not often create their own lines. To find out more about Mainstream Boutique, click here.

The Business of Fashion

Laura Carley, a senior Fashion Merchandising major, had the privilege to intern during the summer at Altar’d State, located in Mason, Ohio. Her duties consisted of visual merchandising and mannequin styling, which she loved! Laura’s visuals entailed creative window displays and detailed wall displays, like the one shown in the image below.

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Wall display created by Laura!

Altar’d State is displayed in sections:

  • Romantic
  • Modern Classic
  • Bohemian Chic

This is a great way to display a store because it appeals to customer’s preferences and makes for a friendly shopping environment. If a customer has a bohemian style, then they may gravitate towards that section, where they will enjoy that style of sector do not have to walk around the entire store looking for pieces to match.

Visual Merchandising table Laura styled and created.

Visual Merchandising table Laura styled and created.

Laura most enjoyed the work environment within the store, as well as her coworkers and managers. Her managers were wonderful individuals to learn from because they provide a great amount of guidance for the interns. Laura’s most valuable experience was enhancing her analytical and problem solving skills. She also enjoyed the vast amount of freedom that was given to her to complete her tasks. She loved styling and dressing mannequins according to current trends and season. To see some of the current merchandise at Altar’d State, click here.

 

Olivia Morris is a Fashion Merchandising major with a minor in Business Administration and Marketing. She is also a member of Alpha Delta Pi sorority.

 

 

 

 

A Career in the Making

There is no Hospitality like Understanding

Hospitality management, or hospitality administration, is a large field with many majors. Depending on your interest and skills, you can pursue career opportunities focused on hotel management, travel and tourism, conference or event management, the restaurant industry and more. A course of study can cover everything from business to food science to botany, and internships and assistantships are typically a part of the program as well.

In the past, Ashland University graduates secured excellent opportunities working for companies such as Disney, The Hyatt, Marriott and more. AU has established relationships with such companies, and students have been able to receive internship opportunities. For further information of the opportunity of Hospitality Management at AU visit https://www.ashland.edu/cobe/node/400

 

Eagle Spotlight:

 Jake Gonci

 Gonci        

A member of the Ashland University Football program, Jake interned at The Fastenal Company. Fastenal resells industrial, safety, and construction supplies and offers services including inventory management, manufacturing, and tool repair. As an intern, Jake received shipments, completed invoices and quotes fulfilled orders, and navigated the Oracle cloud computing system. Jake built strong communication skills through much writing and solving applied problems.

  Kate Eckels

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Kate is a member of the Ashland University Volleyball team as well as Eagle Investment Group. She interned at The J.M. Smucker Company during the summer. The J. M. Smucker Company is an American manufacturer of fruit spreads, ice cream toppings, beverages, shortening, natural peanut butter, and other products in North America. Smucker’s headquarters are located in Orrville, Ohio.

Elizabeth Papantonio

Elizabeth

Like many AU interns, Elizabeth utilized resources from the Dauch College of Business and Economics connections to the fullest. Elizabeth interned at Ecolab, Inc., which is headquartered in St. Paul, Minnesota, and is a global provider of water, hygiene and energy technologies and services to the food, energy, healthcare, industrial and hospitality markets. She was even recognized on March 27, 2014 by the Northeast Ohio Council on Higher Education (NOCHE) as one of Northeast Ohio’s “Best Intern”. For more information regarding Elizabeth’s recognition, visit http://news.ashland.edu/article/ashland-university-student-recognized-northeast-ohio%E2%80%99s-best-intern

Insights about the Major:

“AU has a great connection with outside companies. With the help of The Dauch College of Business and Economics, I have been able to sort out future possible internships.”

  • Anonymous

“I would consider the Ashland University Hospitality Management Program professors to be the most passionate educators on campus. Their thorough knowledge of the material has allowed me to gain insight into the hotel and restaurant industry, while furthering my knowledge of how to become an industry leader as well.”

  • Kyle Suerth

“I haven’t done an internship yet, but will defiantly begin one soon. With the help of AU career services and The College of Business, it should be easy. With Hospitality Management, I can dig my hands in things that I love to do with well-known companies.”

  • James Ester

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What is Sport Management?

Sport management degrees offer students important knowledge and skills centered on finance, management, marketing and law relating to organizations in the sports industry. Sport management is an ever-changing field where business, entertainment and sports come together.

A degree in sport management can prepare you for careers with amateur, collegiate and professional sports organizations. The sports industry in the U.S., including careers in sport management, creates over $200 billion annually, which means there are tremendous opportunities available (Atkins, 2013).

Many professionals believe that the right internship can be helpful for starting a career in the competitive sports industry, and some students can land front office positions with professional sports teams because they chose to earn a sport management degree. We will look at these opportunities a little later on.

What can I do with Sport Management?

The focus of one’s sport management career depends on the sub-field that he or she specializes in. Managing players on college or professional sports teams may be the first thing that comes to mind when you think of sport management, but it is actually much broader than you think. The career also includes office systems, marketing, events and facilities.

A person with a sport management degree could range from being a head coach to a PR executive. Sports management professionals can also be found in business and medicine. In many cases, this would require the professional to achieve further education beyond his or her bachelor’s degree.

In a sports medicine program, one might learn how to teach college football players how to stay healthy and keep fit by eating the right kinds of foods, or helping a tennis player deal with the psychological difficulties of stress and competition that come with being a professional athlete.

A sport management degree offers a variety of opportunities that can allow you to turn your love of sports into a career!

Cool Classes

There are so many classes offered to sport management majors at Ashland University. Since the major is located in the Dauch College of Business & Economics (COBE), sport management students take core business classes such as Principles of Marketing and Introduction to Management.

Courses directly related to sport management include:

  • Current Trends in Sport
  • Research in Sport
  • Ethics and Social Issues in Sport
  • Psychology of Sport and Coaching
  • Leadership in Sport.

My favorite of these courses, Psychology of Sport and Coaching, is a discussion of general psychological factors which characterize sports, such as personality of the athlete, personality of the coach, motivation, emotion, aggression, and social factors which are unique in sports and coaching.

Upperclassman/Internship Opportunities

There are many internship opportunities for upperclassman looking to increase their experience and fulfill the COBE requirements. Just some companies/teams that students with this major have interned for include:

  • Cleveland Indians
  • Quicken Loans Arena
  • Carolina Panthers
  • Columbus Blue Jackets

Internships help students gain real world experience and can increase the likelihood of find a job after graduation. The more prepared you are for the real world, the more opportunities you have for success.

Want to know more about Ashland University’s Sport Management program? Click here to check it out!

Margo Miller is a junior and doubling majoring in marketing and psychology at Ashland University. She is also a member of Delta Zeta sorority and hopes to pursue a career in consumer behavior.

The Marketing major at Ashland University is full of smart and talented students led by professors who have an immense amount of experience in the field and who care about their students. In Spring 2014, the Marketing major offered a new class to all of its students: Social Media Marketing.

Marketing Bubble

Buzz words that describe Social Media Marketing

Social Media Marketing (MKT 451) is currently taught by adjunct professor Alexa Fox. The course’s focuses on how to effectively use social media in a professional setting and how to promote a company and/or brand using social media. It not only is about how to use social media in a business setting, but also how individuals and students can use social media to benefit themselves in their career searches.

How This Course can Benefit Students

This class can help students develop a professional social media presence for networking and career development. Students learn just how important a professional, social media image can be; today, many employers look at a job candidate’s social media pages when they are deciding who to hire. It only takes one bad picture, post, or comment to ruin your opportunity for a job.

Students are also taught how to properly network on social media and are given opportunities and encouraged to network with guest speakers. Networking is so important in the job search process, and social media provides a greater reach for individuals to interact with future employers.

Social Media Marketing can also help students understand how organizations use social media differently than individuals and how social media is used in business. Students learn how to create engagement opportunities with target markets on social media, how businesses proactively utilize social media to engage in reputation management, and how you can utilize the same techniques for your individual accounts.

Activities Associated with the Class

Some activities involved in the class include:

  • Managing a social media account for a major in the Dauch College of Business
  • Writing blogs about that major and what is going on with the major and its students
  • Creating a video focused on the students’ view of that assigned major
  • Tweeting before and during class on topics related to the current week’s class
  • Interacting with guest speakers that are leaders in digital marketing companies

All these activities are based around the strategic social media marketing plan, which is the focus of the whole semester. Throughout the semester, students are given assignments that assist in writing the social media marketing plan, and at the end of the semester, each group will submit a report and present their plan to the whole class.

Learning More

If you want to learn more about the Marketing major at Ashland University, visit the Marketing majors page at: https://www.ashland.edu/cobe/majors/marketing

To learn more about how social media can help in your job search, check out: http://theundercoverrecruiter.com/how-social-media-will-help-your-job-search/

Josh Gullett is a senior double major in Marketing and Supply Chain Management. He is a member of Enactus and is currently the head coach of the Women’s Club Basketball team.

Marketing? Marketing.

Did you know…

The marketing field is anticipated to grow by as much as 17 percent over the next 10 years? Furthermore, job opportunities in marketing may be at an all time high for soon-to-be college graduates. So, the question is…why not consider marketing as a major or minor?

Are you a creative individual?

Marketing may be the major for you! It is all about being creative and developing different ways to attract consumers. Have you ever wondered why certain billboards or commercials seem to grab your attention? Thank marketing! For instance, Jack Link’s offers some unique marketing campaigns for their product, beef jerky. “Messin’ With Sasquatch” has generated a lot of buzz since they launched this viral marketing campaign back in 2008 and their sales have grown tremendously. As a marketing major, you can study the strategies behind these campaigns and learn how to create effective marketing content.

Different Avenues.

You’re probably thinking to yourself; ‘What can I do with marketing?’ Marketing careers range from advertising, to market research, to sales, to package designing. There are an endless job possibilities available. To learn more about different career paths in marketing, click here.

Upperclassmen.

As an upperclassman marketing major, you may consider participating in an internship during the school year or in the summertime. AU marketing students have interned everywhere from Cedar Point to Under Armour! Such opportunities are fostered by student-professor relationships; professors can help you form connections with companies that could lead to future jobs. AU’s small class sizes help you develop and sharpen important skills that can set you apart from your competition.

Ashland University marketing graduates have worked for well-known companies such as:

  • American Greeting
  • Proctor & Gamble
  • Sherwin Williams
  • Toys-R-Us
  • Westfield Companies

Click here to find out more information about what the Ashland University marketing program can do for you.

Brooklyn Moore is a junior with a major in marketing and a minor in hospitality. She is also a member of Alpha Delta Pi sorority.

Small Major BIG Perks

Hospitality Management is a small major at Ashland University with BIG perks. Ever dreamed of planning a wedding or bringing magic to Walt Disney World? Participating in the HSM (Hospitality Management) program at Ashland University can open doors for you to accomplish these dreams. Currently, I am participating in this program and have accomplished both. Ashland University not only opens door for internships, but also offers unique opportunities.

Top Five Best Things about the AU Hospitality Program

  1. I worked at Walt Disney World. Is there anything better? I participated in the Disney College Program in spring 2014 and with my background in Hospitality, I was placed at Disney’s Contemporary Resort. I was stationed at the Front Desk, but spent most of my time working with VIP and Club level guests. My knowledge of HSM and the skills I learned in the program set me apart from my co-workers, allowing me to work in a variety of areas.IMG_2207
  1. Small class sizes at Ashland University have always been a HUGE perk for me. My favorite small class was Food Preparation, a required course for an HSM degree. I worked with two other students to prepare foods in the convocation center among other cooks and real chefs. Professor Rawraway taught us everything, from the proper way to cook an egg to plating your dishes. The class was everything I loved in a class – completely interactive, and only one day a week! We were even provided a chef hat, coat, and knife set.
  1. Hospitality spans many facets of the world. Other schools limit HSM to learning simply about hotels and restaurants, but at AU, the HSM program expands with Casino Management and many others. During my sophomore year, I was able to learn the ins and outs of managing a casino. This course has paved the way for one Ashland University HSM Alum, Kelly Cadman, to her current job working in Las Vegas at a world-renowned casino.
  1. Being in the Dauch College of Business gives HSM students a business background, which helps set our degrees apart. Business core classes include Financial and Managerial Accounting, Introductory to Marketing, and many more.
  1. A couple of summers ago, I interned at Portage Country Club. I worked in the Food and Beverage department, but was a vital part of the executing of events, ranging from golf outings to elaborate weddings. The Dauch College of Business and Economics requires an internship to qualify for graduation, which can help set students apart from their competition.

Hospitality is an ever-changing major with many career opportunities. For more information visit https://www.ashland.edu/cobe/majors/hospitality-management.

Rachel Csenar is a senior double majoring in Marketing and Hospitality Management with a minor in International Business. She is a member of Alpha Delta Pi sorority. She also can be found at Tuffy’s, perfecting the common smoothie or serving the Loge and Box Seat guests at Ashland University Football games.

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